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● REC · Intake Open Roster · Q2 · 2 seats remaining A fractional creative department Est. 2026 · Los Angeles Reel 01 / Scene 01
Reel 01 Scene 001 Take A 24 FPS ASA 400 2.39 : 1

The creative pipeline
your DTC brand
is missing.

— Synopsis

Strategy, creative direction, and 25+ pieces of platform-ready content from a single content day. On-site in LA, remote-directed with your team, or hybrid. Built around how your ad account actually performs.

Book a Strategy Call
STORYFORMA · VOL. 01 · REEL 01 · SCENE 001 · MMXXVI
Trusted By
Ideas pile up.
Ads go stale.
The founder runs every shoot.
That's the pattern. • Storyforma replaces it with a system. Pattern observed · $1M+ DTC
The Deliverable

Three months in.
This is what exists
that did not exist before.

Not a process diagram. Deliverables. What's on your drive, in your ad account, and on your feed 90 days from the kick-off call.

Phase IThe System
01

The System.

  • —Brand, audience, and competitive immersion complete.
  • —Content system designed around your ad account's actual cadence.
  • —Script and shot list locked for your first content day.
  • —Go / no-go call to confirm the plan before any camera turns on.
Phase IIThe Content
02

The Content.

  • —One content day shot — on-site LA, remote-directed, or hybrid.
  • —20–30 pieces of content delivered platform-ready.
  • —Short-form video, ad creative, organic social, brand assets.
  • —All raw footage handed over — owned by you forever.
Phase IIIThe Compound
03

The Compound.

  • —Performance data reviewed against the ad account.
  • —Winners identified and packaged for ads at scale.
  • —Next quarter's content system updated on what actually converted.
  • —You stop being the bottleneck.
Book a Strategy Call 30 min · You leave with a content-day plan
3-Month Minimum

3-month minimum.
Risk-free first month.

Structure — How content actually compounds

Content needs time to compound. Month one is strategy, planning, and pre-production. Month two ships the first content day. Month three you can read what's actually converting.

Right Fit

For some.
Not for everyone.

Storyforma works when the problem is creative, not strategy or sales. If you're missing a foundation, we're not the right call yet — and we'll say so.

+Right fit if
  • 01You're a DTC or premium product brand at $1M+ already running paid.
  • 02Creative is the bottleneck — slow, inconsistent, or stuck on the founder.
  • 03You've outgrown freelancers but aren't ready to build a creative team.
  • 04You want creative direction and production in one place.
  • 05You'll commit to 3 months — long enough for content to compound.
—Not the right fit if
  • 01You need lead gen, ad buying, or follow-up management.
  • 02You need a social media manager — posting, scheduling, community.
  • 03You're pre-revenue or competing on lowest price.
  • 04You measure marketing in vanity metrics, not sales.
  • 05You want a vendor to brief and forget — not a creative partner.
The Work

What the system
actually ships.

Three engagements.
Real numbers. No stock footage.

Direction·Batch Production 01 / 03

Back Bone
Society.

A full quarter of content from a single content day. DTC clothing — editorial-grade output on a quarterly cadence.
↗
Funnel·YouTube + Meta 02 / 03

Total Body
Experts.

204 commercial leads at $12.09 CPL. $12,400 closed in 3 weeks. Fitness equipment — B2B + B2C ad creative.
↗
Ad Creative·IG DM Ads 03 / 03

Amirian
Home.

289 leads + ~$16,000 in confirmed sales in a single month. Luxury tile — cold start on paid DMs.
↗
View Case Studies → 3 engagements · 3 industries · Real numbers
About

Run by one person,
operated from LA.

Storyforma is run by Gianluca Piovani. 15 years in film and video production, with credits on campaigns for A24, Masterclass, and Amazon Prime Video — experience in rooms where the creative standard is non-negotiable.

Operated from LA. Engagements run on-site in LA (we shoot with our team), remote-directed (we direct your in-house team or a crew we hire in your city), or hybrid.

FAQs

Three things
we get asked most.

/ 01
Do I need to be in LA?
No. Storyforma runs three production modes: on-site in LA (we shoot with our team), remote-directed (we direct your in-house team or a crew we hire in your city), or hybrid. Creative direction, scripts, and edits are handled from LA regardless.
+
/ 02
How much does it cost?
It depends on scope — shoot volume, talent, whether strategy is included, and your production cadence. The number is dialed on the strategy call, against your specific deliverable list. Every engagement includes creative direction and strategy — it is not an add-on.
+
/ 03
What happens after the strategy call?
If it's a fit, you get a written scope and a start date. If it's not, you get an honest "not a fit" and, usually, a referral to someone who is. The call itself is useful either way.
+
● REC · § 09 Reel 08 / Scene 001 — Get Started TC 00:32:48:00
Get Started

Strategy. Direction.
Production.
The pipeline runs.
You stop being the bottleneck.

30 minutes. We look at your current creative stack. We tell you what we see — what's working, what's leaking, what's worth producing next. You stop being the only person who can ship creative.

Book a Strategy Call
30 min · No deck · No pitch
TC 00:00:00:00 Hero · Reel 01
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