Strategy, creative direction, and a content engine that compounds. On-site, remote-directed, or hybrid. Built around how your channels actually perform — paid, organic, or both.
The team is fine. The strategy is fine. The product is fine. What's broken is the system that was supposed to keep producing — the one that used to deliver, and no longer does.
You have the ideas. Producing them is the wall.
You've got the scripts, the angles, the messaging. What you don't have is the time, the team, or the system to actually ship them. So they sit in a Google Doc while your competitors keep posting.
You're shipping content. It doesn't look the way your brand should.
Freelancers, in-house attempts, founder-shot iPhone clips — it gets out the door, but it doesn't earn the trust your product asks for. There's no creative direction, no system, no compounding. You're winging it.
What used to work isn't working anymore.
The same ads on the same channels don't move the needle. Organic that printed money has flattened. You don't need more of the same creative — you need new angles, new offers, and a system that adapts when the old one stops delivering.
Not a process diagram. Deliverables. What's on your drive, in your ad account, and on your feed 90 days from the kick-off call.
Content needs time to compound — but not every brand starts in the same place. Three engagement shapes, dialed on the call.
For brands where the funnel or offer needs to work before content scales. Flat fee, no commitment beyond 30 days. You leave with the funnel asset, the creatives, and the tracking data either way — and a debrief on what's working, what isn't, and what to do next.
For brands ready to ship a full quarter of content from one content day. 3-month minimum. Risk-free month one — if we don't deliver the strategy and plan in writing, you walk before any production cost. Reshoot guarantee on the first content day if the agreed KPIs miss.
For brands with a specific deliverable in mind — a launch film, a campaign shoot, a product photography day. Custom scope, custom timeline. Scoped on the call.
Great work comes from real partnerships. Storyforma isn't the cheapest option, and we're not trying to be. We work with brands that understand the difference between making content and building a creative system that compounds.
Three engagements.
Real numbers.
Storyforma is run by Gianluca Piovani. 15+ years in film and video production, with credits on campaigns for A24, Masterclass, and Amazon Prime Video.
Operated from LA. Engagements run on-site (we shoot with our team in LA or fly to your location), remote-directed (we direct your in-house team or a crew we hire in your city), or hybrid.
30 minutes. We look at your current creative stack. We tell you what we see — what's working, what's leaking, what's worth producing next. You stop being the only person who can ship creative.