Strategy, creative direction, and a content engine that compounds. On-site in LA, remote-directed with your team, or hybrid. Built around how your channels actually perform — paid, organic, or both.
Ideas pile up.
Ads go stale.
The founder runs every shoot.
Or — the ads run,That's the pattern. • Storyforma replaces it with a system. Pattern observed · $1M+ DTC
the funnel leaks,
and nobody on the team owns the fix.
Not a process diagram. Deliverables. What's on your drive, in your ad account, and on your feed 90 days from the kick-off call.
Content needs time to compound — but not every brand starts in the same place. Three engagement shapes, dialed on the call.
For brands where the funnel or offer needs to work before content scales. Flat fee, no commitment beyond 30 days. You leave with the funnel asset, the creatives, and the tracking data either way — and a debrief on what's working, what isn't, and what to do next.
For brands ready to ship a full quarter of content from one content day. 3-month minimum. Risk-free month one — if we don't deliver the strategy and plan in writing, you walk before any production cost. Reshoot guarantee on the first content day if the agreed KPIs miss.
For brands with a specific deliverable in mind — a launch film, a campaign shoot, a product photography day. Custom scope, custom timeline. Scoped on the call.
Three engagements.
Real numbers. No stock footage.
Storyforma is run by Gianluca Piovani. 15 years in film and video production, with credits on campaigns for A24, Masterclass, and Amazon Prime Video — experience in rooms where the creative standard is non-negotiable.
Operated from LA. Engagements run on-site in LA (we shoot with our team), remote-directed (we direct your in-house team or a crew we hire in your city), or hybrid.
30 minutes. We look at your current creative stack. We tell you what we see — what's working, what's leaking, what's worth producing next. You stop being the only person who can ship creative.