Featured Projects

The same content system,
different category rules.

DTC and premium-local engagements where Storyforma installed strategy, creative direction, and production — and the work compounded. Different industries, same operating system.

Back Bone Society — DTC clothing campaign still
Apparel·DTC Streetwear

Back Bone Society.

A founder-led streetwear label running creative one shoot at a time. Storyforma installed a quarterly cadence and shot a full quarter of editorial-grade output in a single content day — capsule by capsule, season by season.

Result 15–20 pieces per capsule from 1 content day. Pre-shoot AI-rendered treatment locks the look. Multi-capsule production. Founder out of the production seat.
Quarterly · Content Batch Direction Batch Production Editorial Lookbook
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Adegen — DTC supplements campaign still
Supplements·Hair Health

Adegen.

A premium DTC supplements brand whose biggest unspoken asset was the founder's twenty-year story. Storyforma compressed that story into a founder story and produced an ad-creative library — one content day, two outputs, a category constrained by what brands are allowed to say.

Result 1 founder story + 20 short-form ad creatives from 1 content day. 2.5-min founder story anchors the funnel. 20 paid-social variants give the testing matrix. Founder on camera once.
Monthly · Creative Engine Founder Story Ad Creative YouTube + Meta
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Total Body Experts — fitness equipment campaign still
Fitness Equipment·B2B + B2C

Total Body Experts.

A category killer in commercial fitness with a long catalog and no commercial-side funnel. Storyforma built a survey-driven personalized lead magnet, wired it into a GoHighLevel CRM workflow, and ran B2B and B2C creative in parallel.

Result 8.9× on the funnel campaign. $99K closed from 13 deals on $11K of ad spend. 994 commercial leads at $13.32 CPL, March–June 2026. 62% of closed revenue from high-ticket residential. Survey funnel + GHL CRM + ongoing B2B/B2C creative.
Funnel Engine + Creative Lead Gen Survey Funnel CRM Meta + YouTube
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Selva — DTC men's jewelry campaign still
Jewelry·DTC Men's + Women's

Selva.

A founder-led jewelry brand built on a position it wouldn't dilute — anti-trend, anti-fast-fashion, solid metals only. Storyforma directed and produced a content library to carry both paid social and brand from a single content day.

Result 30+ pieces of content from 1 content day. Talking-head + lifestyle B-roll + product stills. Founder on camera once. Clean versions delivered for media-buyer A/B testing.
One Day · Content Batch Founder-Led Education Lifestyle Stills
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Audiio — launch film campaign still
Music Licensing·SaaS

Audiio.

A music-licensing platform with a Netflix / Nike / Toyota client list, expanding into independent filmmakers with a bold lifetime-membership launch. Storyforma directed and produced the launch film — a thirty-second piece anchored on taste over volume.

Result 1M+ views on YouTube. Featured in No Film School. Anamorphic lenses + documentary style + projection-mapping visuals. Music mixed with one of Audiio's top artists.
Launch Film Direction Treatment Casting Post
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