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● REC · Intake Open Roster · Q4 A fractional creative studio Est. 2018 · Los Angeles Reel 01 / Scene 01
Reel 01 Scene 001 Take A 24 FPS ASA 400 2.39 : 1

The creative pipeline
your DTC brand
is missing.

— Synopsis

Strategy, creative direction, and 20–30 pieces of ad creative from one content day. On-site, remote-directed, or hybrid. Built around how your ad account actually performs.

Book a Strategy Call
STORYFORMA · VOL. 01 · REEL 01 · SCENE 001 · MMXXVI
Showreel preview frame
Trusted By
  • A24
  • Amazon Prime Video
  • Audiio
  • Dim Mak Records
  • ISSA
  • Jockey
  • Masterclass
  • Sambazon
  • Spinning
The Pattern

You don't have a marketing problem.
You have a creative pipeline problem.

The team is fine. The product is fine. The market is there. What's broken is the system that turns strategy into creative that performs — the one that used to deliver, and no longer does.

/01

The Execution Trap

You have the ideas. Producing them is the wall.

You've got more ideas than capacity to produce them. What's missing is the execution layer — scripts, shoots, edits, distribution — running on a cadence that compounds. So plans sit in a doc while your competitors keep posting.

/02

The Polish Gap

You're shipping content. It doesn't look the way your brand should.

Freelancers, in-house attempts, founder-shot iPhone clips — it gets out the door, but it doesn't earn the trust your product asks for. There's no creative direction, no system, no compounding. You're winging it.

/03

The Performance Decline

What used to work isn't working anymore.

The same ads on the same channels don't move the needle. Organic that printed money has flattened. You don't need more of the same creative — you need new angles, new offers, and a system that adapts when the old one stops delivering.

The Deliverable
Phase III is where most engagements quietly compound — same system, refined on what actually converted.

Three months in.
This is what exists
that did not exist before.

Not a process diagram. Deliverables. What's on your drive, in your ad account, and on your feed 90 days from the kick-off call.

Phase IThe System

The System.

  • —Brand, audience, and competitive immersion complete.
  • —Content system designed around how your audience actually engages — paid, organic, or both.
  • —Script and shot list locked for your first content day.
  • —Go / no-go call to confirm the plan before any camera turns on.
Phase IIThe Content

The Content.

  • —One content day shot — on-site, remote-directed, or hybrid.
  • —20–30 pieces of content delivered platform-ready.
  • —Short-form video, ad creative, organic social, brand assets.
  • —All final assets delivered platform-ready, owned by you forever.
Phase IIIThe Compound

The Compound.

  • —Performance data reviewed against your paid + organic channels.
  • —Winners identified and packaged for distribution at scale.
  • —Next quarter's content system updated on what actually converted.
  • —You stop being the bottleneck.
Book a Strategy Call 30 min · You leave with a content-day plan
Three ways in

Start where the
bottleneck is.

Sprint10 days

Ad Creative Sprint

ForAds live. Creative not keeping up.

  • —5 concepts, 15 creatives. Five different arguments, not one ad five ways.
  • —Launch setup in your ad account. Your buyer runs the spend.
  • —A second batch built on what the first one's data says.
  1. 01Brief call
  2. 0215 creatives in 10 days
  3. 03Batch two on the data
30-Day30 days

Funnel Engine

ForAds running. Nothing doing the qualifying.

  • —A survey funnel that tiers every lead hot, warm, or cold before anyone calls.
  • —8–12 ad creatives that feed it, produced and directed by us.
  • —Tracking wired end to end, and a 30-day debrief on which creatives produced qualified leads.
  1. 01Offer + funnel audit
  2. 02Survey, creatives, tracking
  3. 03Live in 30. Debrief.
Quarterly90 days

Quarterly Content Batch

ForA media buyer in place. Not enough creative.

  • —One content day — on-site in LA, remote-directed, or hybrid.
  • —20–30 pieces, cut for paid and organic off the same batch.
  • —New variants every week for 90 days, refined on what converted.
  1. 01Immersion + shot list
  2. 02One content day
  3. 03Weekly drops for 90 days
Scope and number on the call.
Is It Right For You?

We're selective about
who we work with.

One content day, 20–30 pieces — that math only works when you hand us the creative and let us direct it. Storyforma isn't the cheapest option, and we're not trying to be. We work with brands that understand the difference between making content and building a creative system that compounds.

✓You're a good fit if
  • —You've outgrown freelancers and need a system that compounds.
  • —You value both brand quality and performance.
  • —You want a strategic partner, not another content vendor.
×We're not the right fit if
  • —You're looking for the cheapest option.
  • —You just need basic filming, no strategy.
  • —You want to micromanage every creative decision.
● REC · § 07 Reel 06 / Scene 001 — The Work TC 00:24:12:00
Featured Projects
DTC + premium-local engagements where the same content system met very different category rules.

What the system
actually ships.

Back Bone Society — DTC clothing campaign still
Quarterly·Content Batch

Back Bone
Society.

A full quarter of content from a single content day. DTC clothing — editorial-grade output on a quarterly cadence.
Adegen — DTC supplements campaign still
Monthly·Creative Engine

Adegen.

Brand creative + ad production. Premium DTC supplements — performance-led brand.
Total Body Experts — fitness equipment campaign still
Funnel Engine+Creative

Total Body
Experts.

$99K closed from $11K in ad spend — 8.9× on the campaign. Fitness equipment — B2B and B2C in parallel.
View Case Studies — Take 01 / Reel 06 —

Run from LA
by Gianluca Piovani.

15+ years in film and video — finishing editor on social campaigns for A24, Masterclass, and Amazon Prime Video.

On-site in LA, remote-directed with your team, or hybrid.

On set — Storyforma production
On location — Spinning shoot, Los Angeles
Behind the scenes — director's monitor

Five things
we get asked most.

/ 01
Do I need to be in LA?
No. Storyforma runs three production modes: on-site (we shoot with our team in LA or fly to your location), remote-directed (we direct your in-house team or a crew we hire in your city), or hybrid. We handle creative direction, scripts, and edits from LA regardless of where the camera is.
+
/ 02
Do you only work with DTC, or also B2B?
Both. The system applies to any brand where creative is the bottleneck and the offer is high-ticket enough to justify the engagement — DTC product, premium local services, B2B with a visual product. Total Body Experts (B2B + B2C fitness equipment, $99K closed from $11K in ad spend on the funnel campaign — 8.9× ROAS) is one of our active case studies. Same system, different category. The disqualifier isn't B2B vs DTC — it's whether your creative pipeline is what's actually slowing you down.
+
/ 03
What's the difference between Funnel Engine and Content Batch?
Funnel Engine builds the funnel and the creatives that run on top of it — for brands whose ads aren't converting yet, whose offer needs sharpening, or who want a working acquisition channel before scaling content. Content Batch produces a quarter of platform-ready content from one content day — for brands whose funnel is working but whose creative supply is the bottleneck. Most clients eventually use both.
+
/ 04
How do you handle scripts and creative direction?
Both are handled by Storyforma. Pre-production includes brand immersion, audience research, and competitive review — then scripts and shot lists are written, reviewed with you, and locked before any camera turns on. You approve the plan in writing before production begins.
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/ 05
What happens after the strategy call?
If it's a fit, you get a written scope and a start date. If it's not, you get an honest "not a fit" and a referral when we have one. The call itself is useful either way.
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● REC · § 09 Reel 08 / Scene 001 — Get Started TC 00:32:48:00
Get Started

Strategy. Direction.
Production.
The pipeline runs.
You stop being the bottleneck.

30 minutes. We look at your current creative stack. We tell you what we see — what's working, what's leaking, what's worth producing next. You stop being the reason creative doesn't ship.

Book a Strategy Call
30 min · No deck · No pitch
backbonesociety
adegen
selva
totalbodyexperts
backbonesociety
audiio
adegen
issa
backbonesociety
nxtstop
totalbodyexperts
spinning
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