Adegen.
A single content day translated into a founder story and twenty short-form ad creatives — for a hair-health brand whose biggest asset wasn't being told.
The Engagement
Adegen is a premium DTC supplements brand in the hair-health category. The founder spent more than two decades inside the science of hair loss, hair thinning, and the FDA-regulated landscape that surrounds them — a category constrained by what brands are allowed to say and saturated with claims that nobody can fully back. The brand's product wasn't the problem. The brand's story wasn't being told — and the creative pipeline depended too heavily on the founder's own time and attention to fix it.
The Approach
The first deliverable was the founder story itself. We compressed twenty years of his journey into a two-and-a-half minute film — the discovery that hair loss and thinning hair aren't the problem but the symptom of an underlying one, the failed surgeries and dead-end products that came before the breakthrough, and the system the brand was built around.
From the same content day, we cut twenty short-form ad creatives — different hooks, different aspect ratios, different angles, all built from the founder's own footage and structured for paid-social testing. One shoot, two outputs: the long-form anchor that establishes trust, and the short-form variant matrix that does the prospecting.
In a category where most marketing depends on claims that can't be made, the work builds authority through education instead — content that simplifies the science, builds trust, and lets the founder speak from the position he's actually earned.
The Result
The founder story anchors the brand's funnel. The twenty ad-creative variants gave Adegen a paid-social testing matrix produced from a single content day — without the founder having to script, shoot, or supervise more than the time he was on camera. The brand's biggest unspoken asset is now its most-distributed one.