Back Bone
Society.
A full quarter of editorial-grade content from a single content day — capsule by capsule, season by season, on a quarterly cadence.
The Engagement
Back Bone Society is a streetwear and contemporary clothing brand that releases collections in capsules. Each capsule has its own world — a denim-and-prairie story, a 90s-inspired capsule, a streetwear push for the next season — and each one needs enough content to feed paid social, organic, and the lookbook for the next 90 days.
They engaged Storyforma on the Quarterly Content Engine: one shoot day per capsule, a treatment built around the brand's mood and product, and a full quarter of distribution-ready output produced from that single day.
The Approach
Each capsule started weeks before the camera turned on. The Back Bone team supplied the mood boards, the product details, and the look book. Storyforma turned that into a directed treatment — an AI-rendered visual brief that locked aesthetic, color, and shot list before anyone walked on set, so the content day produced footage with a downstream plan attached, not just B-roll hoping to find a use.
The shoot itself was structured around two parallel deliverable streams: five videos and five stills per capsule, multiplied across the capsules of the quarter — fifteen to twenty primary pieces of content, plus the long-take footage that gets cut down across short-form social, paid creative, and brand-channel use throughout the rest of the quarter.
Because the engagement repeated capsule to capsule, the system tightened. By the third shoot, the team was producing more — and faster — without losing the editorial quality that defined the brand. The system gets sharper the longer it runs.
The Result
The cadence is the proof. One content day per capsule translated into a full quarter of editorial-grade output — across paid social, organic, and the brand's product surfaces. The founder stayed out of the production seat. The next 90 days of content was already in the can.