Total Body
Experts.
A survey funnel that delivers a personalized equipment plan — and ongoing creative that keeps the pipeline fed across B2B and B2C.
The Engagement
Total Body Experts is a fitness-equipment dealer selling into two completely different markets at once — commercial gyms on one side, direct-to-consumer on the other. Same equipment catalog. Two different buyers, two different sales cycles, two different proof languages. The relationship with Storyforma goes back to 2017; the work below is the most recent and most measurable chapter of it.
The brief: build the commercial funnel TBE didn't have, and run ongoing creative on both sides of the catalog. The engagement runs on Funnel Engine + Creative.
The Approach
The funnel is a survey-driven personalized lead magnet. Commercial-gym ads route prospects to a landing page that asks a short set of questions about their facility, their members, their goals, and their timeline. The form output isn't a generic catalog — it's a personalized equipment plan built around what the prospect actually said about their space and their priorities.
That structure does two jobs at once. The prospect gets immediate, specific value before any sales conversation. The sales team gets a fully-qualified lead with the gym profile, the use case, and the buying timeline already documented at the top of the file. The conversation starts where it would normally end.
On the creative side, the engagement runs B2B and B2C in parallel — videos and static images produced as ad creative for both sides of the catalog, plus the same content cycled into the brand's organic presence. Commercial-gym buyers see ads framed around inventory, facility ROI, and dealer differentiation. Consumer buyers see another set framed around space, design, and at-home use. Same product family, two creative languages, one pipeline producing both.
Behind it, a GoHighLevel CRM workflow ties the whole system together — lead-source attribution, auto-email and auto-text sequences, sales-rep assignment. Process built to scale, not to test.
The Result
The commercial Funnel Engine produced a pipeline the team had not seen outside of paid search — at a cost-per-lead the math could absorb, and with first deals closing inside the first three weeks of launch.