Total Body
Experts.
A survey funnel that delivers a personalized equipment plan — and ongoing creative that keeps the pipeline fed across B2B and B2C.
Total Body
The Engagement
Same equipment catalog.
Two different buyers, two different sales cycles, two different proof languages.
Total Body Experts is a fitness-equipment dealer selling into two completely different markets at once — commercial gyms on one side, direct-to-consumer on the other.
The Approach
The conversation starts
where it would normally end.
The funnel is a survey-driven personalized lead magnet. The form output isn't a generic catalog — it's a personalized equipment plan built around what the prospect actually said about their space and their priorities.
B2B + B2C · Fitness Equipment
Same product family,
two creative languages,
one pipeline producing both.
On the creative side, the engagement runs B2B and B2C in parallel — videos and static images produced as ad creative for both sides of the catalog, plus the same content cycled into the brand's organic presence.
The Result
8.9×
Return on Ad Spend
The commercial Funnel Engine produced a pipeline the team had not seen outside of paid search — at a cost-per-lead the math could absorb. Across March to June 2026 it returned $99K in closed revenue on $11K of ad spend — 8.9× on the campaign — from 13 deals, with 62% of that revenue coming from high-ticket residential.
994 Leads / $13.32 Cost Per Lead
Funnel Engine + Creative
